Marketing - Strategy

Indicators Not at All Making Progress But Long Way To Go Have Some of This Sometimes Yes In Place Now Not Only in Place But We Are Excelling
1. The state actively promotes the SIDES application as the primary method to respond to unemployment insurance claims.
2. Marketing materials are designed to target specific audiences and include a call to action for them to use the SIDES tool.
3. The state utilizes marketing resources made available by the National SIDES team to support outreach efforts and maintain consistent messaging.
4. The state analyzes potential SIDES candidates to determine which SIDES tool is appropriate: SIDES web services or SIDES E-Response.
5. The state collaborates with partners and staff from other state agencies and organizations to build outreach plans and processes.
6. The state engages its public relations (PR) staff resources to coordinate public awareness and outreach.
7. The state identifies high turnover employers/industries and targets its SIDES outreach accordingly.